- a cherry red lipstick with a creamy satin finish
- a buildable blush that blends easily onto cheeks for a dewy look
Here is what Jane Hertzmark Hudis, global brand president of Estee Lauder said:
Oh I am so excited about that one. I am a huge Mad Men fan and love the way the ladies (mainly January Jones and Christina Hendricks) are dressed and the way they "wear" their make-up. Now we are going to get are very own opportunity to look fab like Betty Draper and Joan Holloway.
“Quite frankly, we’re crazy for the show. We’ve always felt like there’s a connection between Mad Men and the Estée Lauder brand and Estée herself; the sixties were our heyday as well.”
Model Constance Jablonski and Creative Makeup Director Tom Pecheux have been hard at work shooting the ad campaign pictures. See the video below:
Watch the behind the scenes video
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